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:*3.9 Conclusion – state of research 69
 
:*3.9 Conclusion – state of research 69
   
:*'''4 Methodology''' 71
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*'''4 Methodology''' 71
 
:*4.1 Grounded theory method according to Glaser and Strauss 71
 
:*4.1 Grounded theory method according to Glaser and Strauss 71
 
::*4.1.1 Terminology and principles of the grounded theory approach 74
 
::*4.1.1 Terminology and principles of the grounded theory approach 74
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::*4.2.3 Qualitative method: Problem-centered interviews 82
 
::*4.2.3 Qualitative method: Problem-centered interviews 82
   
:*'''5 Empirical Analysis''' 84
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*'''5 Empirical Analysis''' 84
 
:*5.1 Results 84
 
:*5.1 Results 84
 
::*5.1.1 Core category: introducing an internal communication portal - 1 84
 
::*5.1.1 Core category: introducing an internal communication portal - 1 84
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:*5.5 Recommendations for actions in the field 129
 
:*5.5 Recommendations for actions in the field 129
   
:*'''6 Summary and Limitations''' 134
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*'''6 Summary and Limitations''' 134
   
:*'''7 Conclusions''' 138
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*'''7 Conclusions''' 138
   
:*8 References [140]
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*8 References [140]
   
:*9 List of figures [155]
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*9 List of figures [155]
   
:*10 List of tables [157]
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*10 List of tables [157]
   
:*A Codebook and coding process [159]
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*A Codebook and coding process [159]
   
:*B Interview Guide [167]
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*B Interview Guide [167]
   
:*C Online questionnaire [172]
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*C Online questionnaire [172]
   
:*D Further Appendix [179].
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*D Further Appendix [179].

Version vom 9. Mai 2021, 19:01 Uhr

Overview

Problematic text parallels can be found in the following chapters (state of analysis: XXX):

  • 1 Introduction 16
  • 2 Objectives 18
  • 3 Theoretical Background 21
  • 3.1 The digital transformation of the retail sector 21
  • 3.2 Impact of the coronavirus crisis 23
  • 3.3 Internal corporate communication: selected approaches and tools 26
  • 3.3.1 Definition of communication, internal corporate communication and adjacent terms 26
  • 3.3.2 Organizational communication as the basis for internal corporate communication 33
  • 3.3.3 Purposes and tasks of internal corporate communication 34
  • 3.3.4 Tools for internal corporate communication 37
  • 3.4 Enterprise portals 41
  • 3.4.1 Term and features 41
  • 3.4.2 Types of communication portals 43
  • 3.4.3 Functions 45
  • 3.4.4 Portal technologies and software solutions 46
  • 3.5 Internal communication from the perspectives of behavioral theory and action theory 48
  • 3.5.1 Behavioral theory of the firm according to Cyert and March 49
  • 3.5.2 Theory of symbolic interactionism according to Blumer 50
  • 3.5.3 Premises of symbolic interactionism 52
  • 3.5.4 Central concepts of symbolic interactionism 53
  • 3.5.5 Organizations as social constructs 54
  • 3.6 The Kano model for analyzing staff satisfaction 55
  • 3.7 Approaches to creating value with internal corporate communication 61
  • 3.8 Literature review of goals, challenges and factors critical 62
  • 3.9 Conclusion – state of research 69
  • 4 Methodology 71
  • 4.1 Grounded theory method according to Glaser and Strauss 71
  • 4.1.1 Terminology and principles of the grounded theory approach 74
  • 4.1.2 Coding 75
  • 4.1.3 Developing a theory 78
  • 4.2 Data collection and analysis 79
  • 4.2.1 Nature of data and “key users” 79
  • 4.2.2 Quantitative method: Online surveys 80
  • 4.2.3 Qualitative method: Problem-centered interviews 82
  • 5 Empirical Analysis 84
  • 5.1 Results 84
  • 5.1.1 Core category: introducing an internal communication portal - 1 84
  • 5.1.1.1 Analyzing requirements and current status - 1.1 85
  • 5.1.1.2 Devising a concept for the portal – 1.2 86
  • 5.1.1.3 Implementing and testing the portal – 1.3 89
  • 5.1.1.4 Introduction strategy – 1.4 90
  • 5.1.1.5 Creating value – 1.5 91
  • 5.1.2 Contextual factors 95
  • 5.1.2.1 Corporate strategy – 2.1 95
  • 5.1.2.2 Corporate culture – 2.2 98
  • 5.1.2.3 Current IT landscape – 2.3 99
  • 5.1.3 Causal conditions/industry context - 3 100
  • 5.1.3.1 Retail industry´s pressure to digitize – 3.1 100
  • 5.1.3.2 Involving production, store and warehouse staff- 3.2 101
  • 5.1.3.3 Social media as established technology – 3.4 103
  • 5.1.3.4 Data protection – 3.5 106
  • 5.1.4 Roles and strategies 107
  • 5.1.4.1 Increase staff motivation – 4.1 107
  • 5.1.4.2 Conflict of generations – 4.2 108
  • 5.1.4.3 Attitude of Corporate Management – 4.3 108
  • 5.1.4.4 Staff members’ fears – 4.4 110
  • 5.1.5 Consequences of introducing a portal 111
  • 5.1.5.1 Changes to the corporate culture – 5.1 111
  • 5.1.5.2 Mobility – 5.2 112
  • 5.1.5.3 Level of maturity of digitization – 5.3 114
  • 5.1.5.4 Realigning business processes – 5.4 118
  • 5.2 Factors critical for the successful introduction of portal-based internal corporate communication 119
  • 5.3 Comparison of results with secondary data 122
  • 5.4 Integrated theory scheme 125
  • 5.5 Recommendations for actions in the field 129
  • 6 Summary and Limitations 134
  • 7 Conclusions 138
  • 8 References [140]
  • 9 List of figures [155]
  • 10 List of tables [157]
  • A Codebook and coding process [159]
  • B Interview Guide [167]
  • C Online questionnaire [172]
  • D Further Appendix [179].