Se/Befunde/Overview

Overview

Problematic text parallels can be found in the following chapters (state of analysis: XXX):

• 1 Introduction 16

• 2 Objectives 18

• 3 Theoretical Background 21

• 3.1 The digital transformation of the retail sector 21
• 3.2 Impact of the coronavirus crisis 23
• 3.3 Internal corporate communication: selected approaches and tools 26

• 3.3.1 Definition of communication, internal corporate communication and adjacent terms 26
• 3.3.2 Organizational communication as the basis for internal corporate communication 33
• 3.3.3 Purposes and tasks of internal corporate communication 34
• 3.3.4 Tools for internal corporate communication 37

• 3.4 Enterprise portals 41

• 3.4.1 Term and features 41
• 3.4.2 Types of communication portals 43
• 3.4.3 Functions 45
• 3.4.4 Portal technologies and software solutions 46

• 3.5 Internal communication from the perspectives of behavioral theory and action theory 48

• 3.5.1 Behavioral theory of the firm according to Cyert and March 49
• 3.5.2 Theory of symbolic interactionism according to Blumer 50
• 3.5.3 Premises of symbolic interactionism 52
• 3.5.4 Central concepts of symbolic interactionism 53
• 3.5.5 Organizations as social constructs 54

• 3.6 The Kano model for analyzing staff satisfaction 55
• 3.7 Approaches to creating value with internal corporate communication 61
• 3.8 Literature review of goals, challenges and factors critical 62
• 3.9 Conclusion – state of research 69

• 4 Methodology 71

• 4.1 Grounded theory method according to Glaser and Strauss 71

• 4.1.1 Terminology and principles of the grounded theory approach 74
• 4.1.2 Coding 75
• 4.1.3 Developing a theory 78

• 4.2 Data collection and analysis 79

• 4.2.1 Nature of data and “key users” 79
• 4.2.2 Quantitative method: Online surveys 80
• 4.2.3 Qualitative method: Problem-centered interviews 82

• 5 Empirical Analysis 84

• 5.1 Results 84

• 5.1.1 Core category: introducing an internal communication portal - 1 84

• 5.1.1.1 Analyzing requirements and current status - 1.1 85
• 5.1.1.2 Devising a concept for the portal – 1.2 86
• 5.1.1.3 Implementing and testing the portal – 1.3 89
• 5.1.1.4 Introduction strategy – 1.4 90
• 5.1.1.5 Creating value – 1.5 91

• 5.1.2 Contextual factors 95

• 5.1.2.1 Corporate strategy – 2.1 95
• 5.1.2.2 Corporate culture – 2.2 98
• 5.1.2.3 Current IT landscape – 2.3 99

• 5.1.3 Causal conditions/industry context - 3 100

• 5.1.3.1 Retail industry´s pressure to digitize – 3.1 100
• 5.1.3.2 Involving production, store and warehouse staff- 3.2 101
• 5.1.3.3 Social media as established technology – 3.4 103
• 5.1.3.4 Data protection – 3.5 106

• 5.1.4 Roles and strategies 107

• 5.1.4.1 Increase staff motivation – 4.1 107
• 5.1.4.2 Conflict of generations – 4.2 108
• 5.1.4.3 Attitude of Corporate Management – 4.3 108
• 5.1.4.4 Staff members’ fears – 4.4 110

• 5.1.5 Consequences of introducing a portal 111

• 5.1.5.1 Changes to the corporate culture – 5.1 111
• 5.1.5.2 Mobility – 5.2 112
• 5.1.5.3 Level of maturity of digitization – 5.3 114
• 5.1.5.4 Realigning business processes – 5.4 118

• 5.2 Factors critical for the successful introduction of portal-based internal corporate communication 119
• 5.3 Comparison of results with secondary data 122
• 5.4 Integrated theory scheme 125
• 5.5 Recommendations for actions in the field 129

• 6 Summary and Limitations 134

• 7 Conclusions 138

• 8 References [140]

• 9 List of figures [155]

• 10 List of tables [157]

• A Codebook and coding process [159]

• B Interview Guide [167]

• C Online questionnaire [172]

• D Further Appendix [179].