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| Untersuchte Arbeit: Seite: 25, Zeilen: 1-9 |
Quelle: Hutchins 2001 Seite(n): 445, Zeilen: second paragraph |
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| Gary Grates, CEO of communication specialists Boxembaum & Grates, called it the “maturation” of public relations (Grates, 1997, p.3). During the 1960s and 1970s, Grates stated that management called on public relations after a problem surfaced and asked “What do I say?” The emphasis was on words. During the 1980s, management progressed to asking public relations “How do I say it?” The emphasis was then on spin. Today, Grates argued that public relations is being challenged with the question “What do I do?” The emphasis has shifted to action (Grates, 1997, p.3). Now, public relations has finally become “a management function concerned with the relationship between the organization and its external environment” (Nagelschmidt, 1982, p.290).
Grates, G.F. (1997). The maturation of public relations. New York: Boxenbaum Grates Inc. Nagelschmidt, J.S. (Ed.). (1982). Public affairs handbook. New York: American Management Association. |
Gary Grates, chief executive officer (CEO) of communication specialists Boxembaum & Grates, called it the “maturation" of public relations (Grates, 1997, p. 3). During the 1960s and 1970s, Grates maintained that management called on public relations after a problem arose and asked “What do I say?" The focus was on words. During the 1980s, management progressed to asking public relations “How do I say it?” The focus was on spin. Today, Grates argued that public relations is being challenged with “What do I do?” The focus is on action (p. 3).
Now, with the dawn of the new millennium, public relations has finally arrived as “a management function concerned with the relationship between the organization and its external environment” (Nagelschmidt, 1982, p. 290). Grates, G. F. (1997). The maturation of public relations. New York: Boxenbaum Grates Inc. Nagelschmidt, J. S. (Ed.). (1982). Public affairs handbook. New York: American Management Association. |
The true source is not given. |
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