Dsi/Fragment 119 01

Typus Verschleierung

Bearbeiter Klgn

Gesichtet

Untersuchte Arbeit: Seite: 119, Zeilen: 1-11

Quelle: Fröhlich Peters 2007 Seite(n): 232, 233, 249, Zeilen: -

[The two main questions are: 1. Whether, and to what extent, women and men are generally suited to public relations and 2. Women’s and men’s specific suitability for the two main public relations roles –] namely, the technical and the managerial role. Advocates of a model of female superiority in public relations argue that “feminist values” have a positive effect on professional public relations and the efficiency of public relations as a whole, which consequently would lead to a growing valuation of women, particularly at management level (Aldoory, 1998; Aldoory & Toth, 2001; Dozier, L.A. Grunig, & J.E. Grunig, 1995; L.A. Grunig et al., 2000; Rakow, 1989). But there are also voices that express concern about this essential stressing of “feminist values,” saying that they would actually reinforce the traditional gender role socialization and are of little help in changing the male-dominated status quo and structures (Wrigley, 2002; Fröhlich, 2004), and thus won’t have any positive effects on women’s development of self-concepts and rather simply lead women to another kind of self-deception.

[page 232] The two main questions are (a) whether, and to what extent, women and men are generally suited to public relations and (b) women’s and men’s specific suitability for the two main public relations roles—namely, the technical and the managerial role. Advocates of a model of female superiority in public relations argue that “feminist values” have a positive effect on professional public relations and the efficiency of public relations as a whole, which consequently would lead to a growing valuation of women, particularly at management level (see Aldoory, 1998; Aldoory & Toth, 2001; Dozier, L. A. Grunig, & J. E. Grunig, 1995; L. A. Grunig et al., 2000; Rakow, 1989). [...] But there are also voices that express concern about this essential stressing of “feminist values.” Wrigley (2002) considered that the “new” feminist values really mean a reinforcement of traditional gender role socialization and are of little help in changing the male-dominated status quo and structures (p. 43). And Fröhlich (2004) even went beyond this when she criticized that [...] [page 233] We doubt the positive effects of this meaning making on women’s innovation of self-concepts and rather believe it to lead to simply another kind of self-deception. [page 249] In our opinion, concepts like the “feminist values” (L. A. Grunig et al., 2000) contribute to women’s self-stereotyping instead of supporting a more conscious and individual development of self-concepts.

Anmerkungen

Sichter (Klgn)