Angaben zur Quelle [Bearbeiten]
| Autor | Kenneth D. Plowman |
| Titel | Power in Conflict for Public Relations |
| Zeitschrift | Journal of Public Relations Research |
| Jahr | 1998 |
| Jahrgang | 10 |
| Nummer | 4 |
| Seiten | 237-261 |
| DOI | https://doi.org/10.1207/s1532754xjprr1004_02 |
| URL | https://www.tandfonline.com/doi/abs/10.1207/s1532754xjprr1004_02 - http://www.communicationcache.com/uploads/1/0/8/8/10887248/power_in_conflict_for_public_relations.pdf |
Literaturverz. |
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| Fußnoten | no |
| Fragmente | 1 |
Fragmente der Quelle:
| [1.] Dsi/Fragment 259 13 - Diskussion Zuletzt bearbeitet: 2023-06-12 19:35:05 Numer0nym | Dsi, Fragment, Plowman 1998, SMWFragment, Schutzlevel, Unfertig, Verschleierung |
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| Untersuchte Arbeit: Seite: 259, Zeilen: 13 ff. |
Quelle: Plowman 1998 Seite(n): 243, 244, Zeilen: 243: 5 f.; 244: 1 f. |
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| Grunig and Grunig (1989) found significant correlations between inclusion in the dominant coalition and both education and experience in public relations. Gaining increased education specifically in the field of public relations aids the professional in public relations by giving knowledge about design and evaluation of communications programs with their strategic publics (Grunig 1992a). Also, professionalism and expertise in the field is a contributor to gaining access to the dominant coalition (Grunig 1992a). If public relations professionals do not have the expertise and professionalism in their own field, it is difficult for them to persuade the dominant coalition. Lindeman and Lapetina (1981) found that one of the weaknesses of public relations professionals is the lack of knowledge about business problems and the lack of experience in business operations. Dozier et al. (1995) mentions knowledge of a specific business or industry as one of the [important factors influencing inclusion in the dominant coalition.] | They found significant correlations between inclusion in the dominant coalition and both education and experience in public relations. [...] Gaining increased education specifically in the field of public relations aids the professional in public relations by giving him or her a body of knowledge with which to work in designing and evaluating communications programs with their strategic publics (L. A. Grunig, 1992b).
[...] The Dozier et al. (1995) follow-up case studies also mentioned knowledge of a specific business or industry. [...] In a study of 74 senior executives, Lindeman and Lapetina (1981) found that one of the weaknesses of public relations professionals is the lack of knowledge about business problems and lack of experience in business operations. [...] Lack of professionalism and expertise in the field itself also contributes (L. A. Grunig, 1992b). When professionals in public relations do not have the expertise [page 244] in their own field, it is difficult for them to persuade the dominant coalition to enact ill-conceived programs. |
The true source is not given. |
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