|Generation Z faces a growing income gap and a shrinking middle class, all of which have led to an increasing burden on families - both in the US and in Germany (Corporate Directions Inc., 2016). The September 11 terrorist attacks and the financial crisis of 2008 have strongly influenced the attitude of this generation in the United States, with the oldest members of Generation Z being children when the September 11 attacks took place (Philippine Retailers Association, 2016). This points out that it is likely that both events have led to a sense of insecurity and insecurity among the Generation Z people in the environment in which they grew up. The financial crisis of 2008 is particularly important for historical events that have shaped Generation Z, as their childhood may have been affected by the shadow of this recession. This means they could feel the financial burdens on their parents (A generation without borders study, 2019). Although Generation Y (Millennials) experienced these events as they grew up, Generation Z has experienced them as part of their childhood that has influenced their realism and worldview (Frankish, 2012).
A 2014 Generation Z study found that Generation Z students themselves are loyal, compassionate, thoughtful, open-minded, responsible, and determined (Williams, 2015). How they see their Generation Z peers is quite different from their own identity. They regard their peers as competitive, spontaneous, adventurous and curious. All the qualities that they do not easily see in themselves (Carrington et al., 2018).
Generation Z is generally more risk-averse in certain activities than the Millennials. In 2013, 66% of teenagers (older Generation Z members) had tried alcohol (82% in 1991). Again, in 2013, 8% of Generation Z teens never or rarely wore a seat belt when driving with someone in a car, compared to 26% in 1991 (A generation without borders study, 2019).
A 2016 study by the Annie E. Casey Foundation found that Generation Z youth had lower teenage pregnancy rates, less drug abuse, and higher school drop-out rates compared to Millennials.
[8.1. Standard References]
Carrington, V., Rowsell, J., Priyadharshini, E., & Westrup, R. (2018). Generation Z. Springer, Berlin.
Williams, A. (2015). Move over, millennials, here comes Generation Z. In The New York Times, 18.
[8.2. Online References]
Corporate Directions Inc. (March 4, 2016). The thai market to watch and their Players: Generation Y. Retrieved 6 July 2018, from http://www.cdiasiabusiness.com/en/library/detail.html?p=299.
OC&C. (n.D.) A Generation without borders. Retrieved June 11, 2018, from https://www.occstrategy.com/media/1806/a-generation-without-borders.pdf.
Philippine Retailers Association. (2016). [Introducing the tech-savvy Generation Z]. Retrieved September 13, 2018, from https://www.worddisk.com/wiki/Network_generation/.
|The Asia Business Unit of Corporate Directions, Inc describes Gen Z as born between 2001-2015, and Philippine Retailers Association describes Generation Z as born after 2001.
This generation is faced with a growing income gap and a shrinking middle-class, which all have led to increasing stress levels in families.
Both the September 11 terrorist attacks and the Great Recession have greatly influenced the attitudes of this generation in the United States. Since even the oldest members of Generation Z were young children or not yet born when the 9/11 attacks occurred, [...]. Turner suggests it is likely that both events have resulted in a feeling of unsettlement and insecurity among the people of Generation Z with the environment in which they were being raised. The economic recession of 2008 is particularly important to historical events that have shaped Generation Z, due to the ways in which their childhoods may have been affected by the recession's shadow; that is, the financial stresses felt by their parents. Although the Millennials experienced these events during their coming of age, Generation Z lived through them as part of their childhood, affecting their realism and world-view.
A 2014 study Generation Z Goes to College found that Generation Z students self-identify as being loyal, compassionate, thoughtful, open-minded, responsible, and determined. How they see their Generation Z peers is quite different from their own self-identity. They view their peers as competitive, spontaneous, adventuresome, and curious; all characteristics that they do not see readily in themselves.
Generation Z is generally more risk-averse in certain activities than earlier generations. In 2013, 66% of teenagers (older members of Generation Z) had tried alcohol, down from 82% in 1991. Also in 2013, 8% of Gen. Z teenagers never or rarely wear a seat belt when riding in a car with someone else, as opposed to 26% in 1991.
Research from the Annie E. Casey Foundation conducted in 2016 found Generation Z youth had lower teen pregnancy rates, less substance abuse, and higher on-time high school graduation rates compared with Millennials.
36. "THE THAI MARKET TO WATCH AND THEIR PLAYERS: GENERATION Y – THE DRIVING FORCE OF CONSUMPTION TRENDS IN THAILAND". Corporate Directions Inc. 15 March 2016. Retrieved 6 July 2017.
37."Introducing the tech-savvy Generation Z". Philippine Retailers Association. 16 September 2016. Retrieved 6 July 2017.
48. Turner, Anthony (1 June 2015). "Generation Z: Technology and Social Interest". Journal of Individual Psychology.
49. "Column: High-maintenance Generation Z heads to work". USATODAY.COM. Retrieved 17 December 2015.
50. Palmer, Alun (1 August 2014). "Are you X, Y, Z, Boomer or Silent Generation – what does it mean for you?".
51. Turner, Anthony (2015). "Generation Z: Technology And Social Interest". Journal of Individual Psychology. 71 (2): 103–113. doi:10.1353/jip.2015.0021.
52. Williams, Alex (18 September 2015). "Move Over, Millennials, Here Comes Generation Z". New York Times. Retrieved 16 December 2015.
53. Seemiller, Corey (2016). Generation Z Goes to College. Jossey-Bass. ISBN 978-1-119-14345-1.